How High-Performing Sales and Marketing Teams Build More Pipeline

Pipeline isn't just a sales or marketing thing. To get real results, it’s a collaborative strategy between both teams aligning across the full funnel.

Watch Aman Anandpuri (Marketing) and Laura Erdem (Sales) as they walk through how their teams are successfully building strategies around shared goals, clear handoffs, and consistent follow-through.

Whether you’re launching campaigns, running outbound plays, or hosting events, learn how you can plan smarter and follow up faster for more conversions in your pipeline.

What You'll Learn:

• How to use the 40-20-40 formula to run better campaigns and outbound plays
• Ways to align on your ICP to drive smarter, more targeted execution
• Follow-up strategies that actually convert after events