How to Build Ad Campaigns That Convert

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Show notes

When it comes to advertising, reach means nothing without conversion.

To improve campaign performance, you need to know which channels to use, what audience to target, and most importantly, what to change if campaign engagement is low.

Watch as we discuss with metrics to assess and align your advertising campaign with your sales pipeline with Jesse Miller at ZoomInfo and Andy Keehn at Prolifiq.

It’s time to transform your advertising approach to close pipeline faster and drive revenue growth. Watch now to unlock the secrets of effective B2B advertising!

What You'll Learn:
  • How to measure ad campaign performance using revenue-driven KPIs
  • Which marketing assets to optimize for increased clicks and conversion
  • Best practices for real-time tracking and testing of metrics


Jack Kosakowski
Jack Kosakowski
Jack Kosakowski
Creation Agency
Jesse Miller
Jesse Miller
Jesse Miller
Product Manager
Andy Keehn
Andy Keehn
Andy Keehn
VP, Marketing and Demand Gen


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