How to Transition from Lead Gen to Demand Gen in 2024

Play icon
Enter your email to access the recording
By submitting your email, you agree to our Privacy Policy and understand you are subscribing to our mailing list and will receive Sell Better updates.
The video has been unlocked!

Watch now
Oops! Something went wrong while submitting the form.

Show notes

In 2022, Cognism made one small shift in their marketing strategy that made a huge impact on their inbound closed won.

That small shift?

Focusing on Demand Gen instead of Lead Gen.

Watch as Morgan J. Ingram and Tim Hughes (Head of Demand Gen at Cognism) look behind the curtain at the 4 fundamentals they focused on to see success without gating a single piece of content. 

What You'll Learn:
  • How to switch your marketing into a media agency
  • Restructuring your team for demand gen
  • Where to dedicate your resources for content distribution


Morgan J. Ingram
Morgan J. Ingram
Morgan J. Ingram
Founder and CEO
Ascension Media Productions
Tim Hughes
Tim Hughes
Tim Hughes
Head of Demand Gen
Jack Kosakowski
Jack Kosakowski
Jack Kosakowski
Creation Agency


No current upcoming shows.