How to Turn Podcasting into Your New Marketing Vertical in 2026

In this session, you will learn how to transition podcasting from a siloed brand experiment into a strategic demand generation engine designed for how B2B buyers actually consume content in 2026.We will walk through a framework for designing high-density, short-form episodes that align directly with your revenue priorities like product launches and sales enablement. This ensures your show supports the bottom line rather than just sitting in a brand bucket.