Show notes
Are your webinars generating leads, but not revenue?
Watch Leslie Douglas and Becca DeBortoli as they break down how to evolve your webinars from one-off lead generation events into strategic sales opportunities.
Learn what high-performing teams do differently, from aligning content to funnel stages, to building automation into follow-up, to tracking downstream metrics that matter. Walk away with a full-funnel strategy that drives real revenue, not just names on a list.
What You'll Learn:
- How to structure webinars for different funnel stages and business goals
- Ways to equip sales teams with actionable webinar intelligence
- Strategies for measuring webinar success through pipeline metrics