Marketing in the AI Era: Strategies for Revenue and Growth

Most marketing leaders are not short on AI tools. They’re short on clarity. The pressure to adopt AI is loud but the harder question is what it actually looks like to lead a marketing org through this transformation. How do you restructure a team when job descriptions are changing faster than you can post them?

In this session we are getting into what AI-first marketing leadership actually looks like in practice. Real decisions, real tradeoffs, and real frameworks for leading through change while staying relevant with buyers and credible with leadership.

You will walk away with a practical framework for leading through the AI-first shift and how to stay top of mind with buyers without losing the human connection that drives conversion.

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What You’ll Learn: 

• How to identify AI’s impact on your team: Pinpoint which roles are most affected, which workflows to automate immediately, and what tasks to eliminate to free up bandwidth for the future.
• How to build background automation: Create workflows that run seamlessly in the background so your team can dedicate their energy entirely to high-level strategy and execution.
• How to connect with the modern AI-era buyer: Understand how buyer behavior is shifting in response to AI-generated content, and leverage full-funnel video to build genuine human connections that drive decisions.