Show notes
Did you know 52% of B2B PPC ads still point to a homepage? That's not just a missed conversion opportunity – it could now prevent your ads from showing.
Watch landing page experts, Tas Bober and Sahil Patel, as they showed how to create landing pages that not only convert but also maximize content consumption and satisfy Google's new relevancy requirements.
Get actionable insights on creating landing pages that build trust through every touchpoint, from analyzing heat maps to implementing anchored navigation that drives engagement.
What You'll Learn:
- How to align landing pages with Google's new relevancy requirements
- Ways to optimize for content consumption, not just conversion
- Strategies for creating multi-touchpoint journeys that build trust