Everyone wants to launch big ABM plays, but few have the data foundation to make them work.
In this Market Better session, we’ll show you how to build the data structure that powers every high-performing ABM motion. You’ll learn how to identify the data points that actually drive pipeline, map them to buying stages, and set up enrichment that feeds your sales team the right accounts at the right time.
We’ll also dig into how top marketing teams clean, connect, and activate their data to fuel targeting, personalization, and reporting across every system, not just one platform.
If your ABM campaigns look good on paper but fall short in results, this session will help you uncover what’s missing underneath the surface.
