Account Based Marketing (ABM) is everywhere, but most marketers are still stuck in disconnected plays and generic execution.
For the first session of the Pipeline x Playbook series, we’re cutting the fluff and showing you how teams are generating more revenue from their ABM motion.
Jarod Luedecker, Account-Based Marketing Manager, from ZoomInfo, is breaking down what it takes to run effective ABM strategies. From orchestration to targeting to performance tracking, he’s covering every step that separates top-performing teams from the rest.
If your ABM strategy still feels more like a buzzword than a business driver, this one’s for you. You’ll leave with practical ways to build, scale, and measure a proper ABM program.
